As difficult as it is to believe, we are nearly halfway through 2011. Summer is downtime for many companies and if you find yourself with some spare moments, consider focusing on 2012. Create and begin distributing sell sheets that promote new products for next year. When you order printing online, you will have these before the Independence Day fireworks show ends.
Many companies wait until the end of the year to release new products, making full use of the holiday shopping crowds. Though this is a smart move, why not begin building the excitement now? Start advertising to clients using a sell sheet that features images and specifications regarding your 2012 additions. They may be so excited, they will want to place a pre-order.
Inserting a 2012 sell sheet into a product binder at the next client meeting should direct the conversation toward the future. Clients will want to learn more about the new items and other future initiatives. Even if you do not have full details, you should be able to drop a few hints or provide a general overview of things to come. This is the perfect way to gauge how long-term a client plans to be.
Sell sheets are also great standalone advertising when used at a summer trade show or community event. Complementing regional and national promotion with local efforts can create a loyal customer base close to home. This may come in handy if the future of commercial business in town is uncertain.
If your company is getting ready to order printing online, create a sell sheet design file and upload it to the printer. You can select from coatings like matte or high gloss and either 14 or 16 point paper. Color is never a concern, as full-color printing is at your fingertips when the best online printer is used.
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