Browsing: Archive for March 26th, 2012

Self-Published Authors: Create A Sell Sheet For Your Book

On 26 Mar 2012, In Marketing & Design Tips, by Jerry, No comments

Companies use sell sheets to highlight products and services and these are typically included in prospect kits and presentation folders. Authors publishing their own book will also find a sell sheet helpful in their publicity efforts.

How To Improve Personalized Direct Mail Data Quality

On 26 Mar 2012, In Marketing & Design Tips, Small Business Advice, by Jerry, No comments

Every year, companies spend top dollar on personalized direct mail campaigns. If brochure and postcard mailings do not reach their intended audience and generate the desired results, this money is wasted. Common mistakes with data include