Browsing: Archive for July, 2012

Show Off Your Green Thumb With Gardening Booklets

On 31 Jul 2012, In Printing Economics, by Jerry, No comments

If the garden is your preferred habitat, you are probably in your glory right now. This is the peak of gardening season, with flowers in full bloom and plants sporting their finest greenery. Rather than keeping

Developing Buyer Personas For Higher-Quality Content

On 27 Jul 2012, In Marketing & Design Tips, Small Business Advice, by Jerry, No comments

Marketers continuously strive to improve the content of their printed and online promotion. Developing new content on a regular basis can be overwhelming. Having a clear picture of the target audience can make it much easier.

Using Print And Online Efforts To Gain Additional Customers

On 26 Jul 2012, In Marketing & Design Tips, Small Business Advice, by Jerry, No comments

Most businesses are interested in increasing their customer base but this is not always easy to do. They start by asking current satisfied customers for referrals. Though some of these prospects may become customers, not all

Trading Cards Help With Summer Reading Assignments

On 25 Jul 2012, In Marketing & Design Tips, by Jerry, No comments

Your school-age children are probably knee-deep in summer reading at this point. As a parent, you want to help make their lives easier. Trading cards are powerful tools for increasing understanding of book characters. Children analyze

QR Codes Continue To Bridge Gap Between Print And Digital Environments

On 24 Jul 2012, In Marketing & Design Tips, Printing Economics, Small Business Advice, by Jerry, No comments

The Bangor University Centre for Experimental Consumer Psychology recently conducted a study to understand how our brains react to stimuli classified as virtual or physical. Many people may consider the findings surprising based on the digital

Get Glossy By Using Spot UV On Business Cards

On 23 Jul 2012, In Marketing & Design Tips, Printing Economics, Small Business Advice, by Jerry, No comments

Whether designing a business card for a part-time home based job or a full-time executive position, it is important to make a good impression. Content should be professionally worded, free of grammar and spelling errors, and