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Author Archives: Kara_Winston
The Clue on Blue
Whether you’re a graphic designer or lay person with some knowledge with the design applications, it’s imperative to understand the difference between the colors you see on screen versus what you can expect to see printed. Have you ever been … Continue reading
Just Listed? Just Sold? Does anyone know?
Living in New York City, I can probably name ten realtors that really stand out in my mind. There’s no doubt these are probably the most successful ones, dominating a good part of the market. As a marketing specialist for … Continue reading
Illustrator vs Photoshop for Logos
Many graphic designers who finish trade school oftentimes are most familiar with only one popular design application… Photoshop. However, when it comes to designing logos its undisputable that Adobe Illustrator is the best tool for the job, yet they find … Continue reading
Advertising during the busiest season of the year
There’s no doubt that Black Friday, the day after Thanksgiving, is the busiest shopping day of the year. With most shoppers purchasing gifts for Christmas, Hanukah or Kwanzaa, most major retailers stay open late and hire temporary holiday workers to … Continue reading
How to Set-up Files Properly for Full Color Commercial Printing
This is a step-by-step guide utilized by most commercial printing facilities that use CMYK (plus optional 5th & 6th colors) to produce business cards, postcards, flyers, brochures and more. For quality purposes all files should follow industry standard formats, as … Continue reading
Full Color Business Cards vs. One Color Printing
If we turn the clock back twenty years ago, it was uncommon to see any businesses printing in full color. Full color printing was considered too costly and was often only seen by major corporations due to the high costs … Continue reading
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