Author Archives: Kara_Winston

The Clue on Blue

purple-blue

Whether you’re a graphic designer or lay person with some knowledge with the design applications, it’s imperative to understand the difference between the colors you see on screen versus what you can expect to see printed. Have you ever been … Continue reading

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Just Listed? Just Sold? Does anyone know?

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Living in New York City, I can probably name ten realtors that really stand out in my mind. There’s no doubt these are probably the most successful ones, dominating a good part of the market. As a marketing specialist for … Continue reading

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Advertising during the busiest season of the year

adverts

There’s no doubt that Black Friday, the day after Thanksgiving, is the busiest shopping day of the year. With most shoppers purchasing gifts for Christmas, Hanukah or Kwanzaa, most major retailers stay open late and hire temporary holiday workers to … Continue reading

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How to Set-up Files Properly for Full Color Commercial Printing

How to Set Up files for printing

This is a step-by-step guide utilized by most commercial printing facilities that use CMYK (plus optional 5th & 6th colors) to produce business cards, postcards, flyers, brochures and more. For quality purposes all files should follow industry standard formats, as … Continue reading

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Full Color Business Cards vs. One Color Printing

One Color Business cards vs. Full Color

If we turn the clock back twenty years ago, it was uncommon to see any businesses printing in full color. Full color printing was considered too costly and was often only seen by major corporations due to the high costs … Continue reading

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