Once confined to Atlantic City and Las Vegas, casinos are now popping up all over the country. When a new gaming establishment arrives in town, everyone knows about it. Billboards promote cutting-edge games and the attractive odds of winning, while newspaper and magazine advertisements highlight onsite dining and room accommodations. Casinos should take advantage of print on a smaller scale for additional low-cost promotion.
Valet parking tickets imprinted with the casino name and logo are functional branding tools. Printed in full color on 14 or 16 point thick paper, these are noticed. Leaving a blank area at the bottom of the card provides room for vehicle and parking spot information. Valets will have an easier time retrieving cars from casino parking lots and drivers receive proof that they parked in a space.
Tickets can also be printed for casino entertainment and dining options. Using tickets for casino shows and concerts prevents overselling. Offering meal programs makes it less expensive for regular patrons to dine at casino restaurants. Optional high gloss UV coating protects a ticket carried in a wallet or handbag.
Postcards featuring an image of the casino are marketing pieces that serve as correspondence. Room guests can use these for short notes to friends and family members at home. Recipients will enjoy a postcard image of the Atlantic City, Las Vegas, or other skyline. If the casino website is added to the front or back of the card, postcard recipients can easily make an online reservation for themselves.
In-room printed collateral like door hangers, menu bookmarks, and posters advertise the casino in tasteful ways. A few sheets of customized letterhead and envelopes can be placed on the desk for guest use. Casinos can even use table tent cards to promote in-room services like pay per view, free Wi-Fi, and room service.