If we turn the clock back twenty years ago, it was uncommon to see any businesses printing in full color. Full color printing was considered too costly and was often only seen by major corporations due to the high costs associated with printing and production. Back then the only cost-effective ways to print was using one- two- or three-color printing. If any company wanted to stand out, they often turned to thermography or ‘raised’ printing, custom-ordered pantone colors, or a specialty paper stock to stand out… full color printing was just not an option.
With the advancements of technology, the printing industry has dramatically changed. While some businesses still choose the older technology of printing, many are beginning to realize the full color, affordable capabilities that are available today. There are several advantages of using full color printing over other types of printing. Research has shown that people retain full color business cards more than other types of plain or monotone cards. This information is crucial for any business. Full color printing stands out, is more visible and even gives customers the sense of credibility with the business they’re dealing with.
There are many online printing stores that offer full-color printing to the general public at a lower cost than most of the local shops that still utilize the older technology. Do the research and compare prices. Once you find the right printing facility, you’ll then be able to focus on the creativity and the look you want to portray when designing your full color business cards!