Getting Double Duty From Your Sell Sheets

Sell sheets are single-page promotional items designed to introduce prospects to your company and show off your products or services. Whether they are inserted in a presentation binder or folder or included with product shipments or packaging, they effectively promote the business and what it offers. With some simple scoring, a basic sell sheet can take on a new life as a product brochure.

Online commercial printing companies create a 14 or 16 point thick, full color, sell sheet for a very reasonable price. Free second side printing and paper coatings may be offered. Some printers will even turn a sell sheet order around by the next business day if the request is submitted by first thing in the morning. These services are valuable to business owners strapped for time and cash.

A sell sheet is not the only piece of marketing collateral used by most companies. A brochure has long been an effective tool in the promotional toolbox. The largest commercial printing companies churn out millions of brochures each year. Standard and oversized versions are available, each printed in full color and laid out in various configurations to take advantage of unique paper folds.

The process of creasing paper is called scoring and this is what creates the various brochure folds. Commercial printers are now able to score a sell sheet to convert it into a brochure. This means that business professionals can simply alter the layout of their sell sheet instead of creating a new design for a brochure.

It takes little effort to convert a 14 point thick sell sheet into a brochure when the proper scoring instructions are provided. Businesses can use sell sheets and brochures to announce themselves to  target audiences without incurring much design time. This makes it possible for even the smallest companies to effectively compete in the marketplace.