People who have a wealth of knowledge or opinions about a certain topic often want to be heard. Getting on a soapbox in the middle of town is not the most effective communication method. The Internet is a better option but imposes content limitations. A book is the best way to say everything necessary in a reader-friendly format.
It can take years to get a book deal, so many authors opt for self-publishing. In this arrangement, the author is the sole party responsible for book creation, editing, formatting, marketing, and back office duties. Though external assistance for editing and marketing is available, it comes at a cost. A computer and a good short run printing company make self publishing tasks much easier.
Some authors use an online service to convert the written work into book format. Self-publishing services usually sell books individually or in lots. Some will do drop-shipping, allowing the author to refer customers to the company to place an order. Short run printing companies accommodate small to large orders, allowing authors to tailor their ordering based on expected demand. Reorders are easy to place, even if the book is revised.
Once the book is written and printed, the author most promote it. This involves coordination with retailers and approaching customers directly. The success of the book is entirely dependent on promotional efforts so a combination of on and offline approaches is recommended. Authors can order promotional bookmarks, brochures, flyers, and postcards from an online printer and create a website to publicize the written work.
When designing printed marketing pieces like bookmarks, authors should include their website. A site that includes an excerpt of the book sparks interest and encourages people to make a purchase. Including a blog on the site allows customers to learn more about related topics and supply comments about the book.