Your clients and prospects receive business cards every day. Whether a prospective vendor stops by for an unannounced visit or a partner company sends a thank you note, a business card will probably be provided. When recipients review these cards, they notice that many are not very impressive. Follow several guidelines to keep your business cards from making that list.
Use clear job titles to make it easy for prospects and clients to follow up. They may not remember your face but they should understand your job title. Position the company name and logo prominently on the card. Have cards printed on 16 point thick paper or be unique and print cards on 20 point thick plastic.
A glossy coating is nice but it may prevent recipients from making notes on the card. Instead, choose spot UV or foil business cards to add accenting. Consider linen cards offered by online gang run printing companies. The 100lb white linen cover adds a unique texture without any coating and some printers use recycled material to create their linen stock.
Adding a fold to a business card turns it into a tiny brochure featuring four sides of print. When gang run printing companies include free scoring, these cards arrive ready to use. For a less is more approach, use a slim card featuring dual sided full color printing on 16 point thick paper. These cards measure 1.5 or 1.75 inches by 3.5 inches, creating a sleek profile.
Even in this digital age, a printed business card is important. Print and paper still make a great first impression when used to create business cards. Employ some creativity when designing paper, linen, spot UV, or foil business cards and recipients will be impressed. Your business card will remain in the card file while others end up in the trash.