Make Your Small Business Brochures Count

Whether you use oversized or standard brochures to promote your small business, you know how effective these printed pieces can be. However, a brochure is only as good as its content and design so put some effort into developing your next brochure. By following these tips, the resulting printed piece will be as attractive as it is meaningful.

Before creating yet another brochure with the same look and message, analyze what the competition is doing. Some designs and styles are more appealing than others are. Reviewing what is out there may provide inspiration. Consider the target audience and message to be conveyed and select a suitable typeface. Find a good gang run printing company that accommodates small orders and charges reasonable prices.

Develop a list of important details to include and organize them according to their value. Experiment with different layouts and fold styles to find an appropriate one. Highlight, boldface, or use boxes to draw attention to important content. Have others review the draft and comment on layout and the message taken from the piece.

Do not cram content into available space- use a simple layout that includes white space. Limit graphics and pictures to prevent a cluttered or distracting result. These techniques make the communication clear, not confusing. Many gang run printing companies have full color capabilities but limit the color selection to one or two hues and select durable paper like 100LB gloss book.

Before submitting a design file for oversized or standard brochures to a printing company, have several people proofread it. The creator is so used to looking at the file that he or she can easily miss typographical and grammatical errors. Another set of eyes should pick these up, enabling the final draft to be error-free. Once the file is finalized, upload it to the printer with the order form.