During our younger years, most of us had at least one poster on our bedroom walls or doors. The subjects changed from puppies and trucks to pop stars, movie legends, and music artists as we aged. Posters are still a great way to capture attention and businesses can use this aspect to their advantage when creating a marketing campaign.
Whether it is located in Atlanta or Atlantic City, a business can use a poster to announce a new product or upcoming event. This form of advertising is bold and in-your-face, designed to get a company noticed. The unspoken motto of many a business is, “Go big or go home,” and this is one promotional item that adheres to that rule.
Online printers offer 100# glossy posters with full color printing that makes any business message look great. A company is not limited to displaying these indoors because high-gloss lamination protects the ink. The poster can be attached to a telephone pole or inserted in a stand propped in the center of town. Passersby will definitely notice a 17×22-inch poster directly in their path.
An 8.5×11 size is ideal for advertising on the grocery store or post office bulletin board. Use the 11×17 in the lobby area of the office building. Pretty soon, everyone in town will know about the hot new item or the must-attend event. A flyer in a complementary design makes a perfect takeaway item from a networking dinner.
Now, if you are an Atlantic City, Atlanta, or even an Albuquerque business that followed this advice, we are sure the results were positive. The next time you need to advertise a product or promote an event, you will likely incorporate a poster into the marketing campaign. There is nothing like a full color, low cost printed piece to get some attention that translates to increased sales.