You have done the hard part; the customer is in your store. Now you just need to direct them to the right products so you can sell the items you want to sell. This is a dilemma many store owners face and they are constantly looking for ways to rectify this. Indoor banners are a great starting point.
One of the first things customers do when they walk into a store is look for a flyer or advertisement telling them what is on sale. You know you will have their attention as soon as they walk through the front door, so create an indoor banner that can be placed in this area with some of the top sale items as well as the pricing or discount being offered to get their attention.
If you have high traffic area deeper in the store, this would also be a good location to place an indoor banner. Pick areas that may not be high-ticket items but that the bulk of your customers come in to buy. This will get the most exposure for the banner and make these customers aware of the items on sale even if they missed the banner when they first arrived at the store.
Cross promotions and up selling are a great way to utilize this style of advertising. Pick items that can be used with popular items to make customers shopping for them aware of how much these items are and where they are located. For instance, a local hardware store could put a banner for a screwdriver sale next to the boxes of screws. If the price is right, they may decide to upgrade that old screwdriver or at the very least, they will now wander over to the tool aisle just to see the products. It is creating an opportunity to sell, and this is the point of in store advertising.
Once you get the customer into your store, it is not enough to have them buy what they want. While their wallet is open, you also need to get them to buy what you need to sell. Creating attractive indoor banners that suggestively sell the right items at a good price will help you accomplish this goal.
If you would like more information about our indoor banners, click here.