If your business is publishing, your promotional items should correspond with this theme. A bookmark makes a great trade show giveaway and is perfect for corporate networking events and book signings. Whether the business is a magazine or book publisher, this little bookmark speaks volumes about what the company can do.
Despite its small size, a lot of promotion can be packed into this item. The 14 and 16 point thick paper is suitable for full color printing designed to make the piece really pop. When no-charge UV high-gloss lamination is offered on both sides, the bookmark is able to withstand several years of use. Quite a bang for the buck, even when small quantities are ordered.
If a business designs the piece itself, it has free reign. Placing the name of the book, the author, and the publishing company in large font on one side and an excerpt of the work along with snippets of editor and critic reviews on the other is a popular layout. Image files are permitted and some businesses choose to feature a cover shot of the book.
At a book signing, the bookmark can be inserted into each book signed. The publishing company receives low-cost advertising because its name is featured on the bookmark. Avid readers may wander through the bookstore that day to find other works published by this organization. By having a team of popular authors on board, the publisher will gain credibility from readers who could be future authors.
Bookmarks are just as suitable for magazines, as turning down pages on these printed pieces can damage them. Readers can instead insert the promotional bookmark they received from the publisher at a trade convention. The magazine, which may be a collector’s edition, stays intact but the reader can quickly find his or her place.