Bakeries are businesses and as such, they need to advertise in order to generate profits. Delicious aromas wafting from the store are usually not enough to draw a steady crowd. Even bakery owners who do not consider themselves pushy salespeople can use print to meet their advertising needs. Promotional pieces like sell sheets send consumers the message in a subtle manner.
With a sell sheet, the bakery owner can provide some history regarding the establishment and highlight the delicious products. By incorporating photographs of sweet treats on the front of the sheet, they draw the attention of consumers. Bakery history and contact information should be placed on the back so consumers learn more about the establishment and know where to find the goodies.
Even a bakery owner known for procrastination can have a sell sheet printed in time for a big sale. Rush printing costs more but will have the sheets printed in time for distribution before the sale begins. Bakery owners will immediately see the return on this extra investment when customers are lined up outside of the store on sale day.
If they have never designed advertising before, bakery owners should give themselves plenty of time to create a professional looking sell sheet. This provides ample opportunity to get input from employees regarding the layout and use of color. Some staffers may even want to assist with creation of the sheet by providing descriptions for the delicious baked goods.
Once the design file is submitted to the online printer, production usually takes about two to four business days. If this is too long, rush printing will have an order submitted by early morning ready to ship the next business day. Bakery owners can have 500 beautiful 8.5×11-inch sell sheets on 14 point card stock for just $148 ($208 with rush printing).