Storytelling has been part of human history for millions of years. Hieroglyphics represented the earliest forms of storytelling and today, we read stories in books, magazines, and online and watch them unfold on television. Your business has a story to tell—use it to engage your target audience. Include your business story on the company website, in social media, and in printed marketing collateral.
A good story is prime content for flyers and brochures because it is attention-grabbing, interesting, and leaves an impression. Tell how the company was born, explaining both good and bad developments along the way. You are passionate about your company so share this excitement with your target audience.
Details are essential to any good story because they make the tale memorable. If prospects are interested in what you offer, they will be interested to learn details about the business. Share details with them so they know what makes your company unique. Prospects will be more likely to develop a relationship if you expose the inner workings to them.
Use brochures and flyers to show readers how your company is better than the competition. Explain its distinguishing features and why it is a more trusted provider. Use stories in print promotion to establish customer expectations and create brand identity. Do not worry if you are not the best writer, just keep things simple and understandable. Be honest and remain true to yourself and the business and the story will come naturally.
You may not think your story is special but your prospects might. Take time to put it in writing and include it in each printed promotion. Tailor the story to different segments of your audience in order to connect with each individual. You may soon find that people are doing business with you because they relate to your story in some way.