There is no better way to explain what your company does than to demonstrate it. This spring, treat customers to a behind-the-scenes look at what you do by holding an open house. If you take an organized approach, the event will go off without a hitch. Make a list, check it twice, and use print to promote and organize this event.
After deciding on a date and time, design invitations that feature a colorful photo of the company on the front, with the corporate logo prominently displayed. Create a guest list that includes prospects, past customers, and your best repeat customers. Invite vendors and other partners that help your company create and deliver its products or services.
To maintain crowd control, include tickets in each invitation. On the day of the event, have someone collect tickets so you have a headcount and know who came. Stubs from tickets can also be used as entries for door prizes. Remember, moderation is the key when buying prizes because you do not want to exceed budget. Electronics make great prizes because you can buy them on sale.
Take guests on a tour of the facility so they gain a greater understanding of the operations. If you charge higher prices than the competition, this is an excellent way to illustrate why. Show guests the higher quality and extra steps put into creating each product or service and they will be more willing to buy from you than your competitors.
If you begin designing invitations now, you can have them out in the mail before Memorial Day. Select the menu, have the office cleaned, and decorate the facility in advance of the event. When open house day arrives, everything will be smooth sailing and the turnout will be as great as you anticipated, resulting in a banner sales season.