Getting face-to-face with your target audience is the best way to advertise. Entrepreneurs are quickly realizing that video is the easy way to do this. Let people know how great your product or service is by showing them through a video. Almost anyone can make a video promotion to upload to their company website and burn onto DVDs.
A good camera is necessary to make a high-quality video. Most video cameras capture a minimum of 720p HD video, which is sufficient resolution for a promotional video. Use a dedicated camera that has a good lens with manual focus, exposure setting capabilities, and optical zoom. A digital single lens reflex (DSLR) camera is very popular with videographers because it shoots excellent HD video.
Learn about concepts like aperture, composing a shot, depth-of-field, exposure, and how to zoom, pan, and tilt. These make a small-budget video seem like it was created by a professional. Watch tutorials about using light appropriately during a video shoot. You will learn how to light subjects against a white or dark background, how to create three-point lighting, and more.
Decide on a story for your video promotion and write a script that follows it. Describe what makes your product or service unique, trendy, or a must-have. Review competitor videos to see their stories and formats but do not copy their ideas. Make your story powerful enough to convert browsers into purchasers and attract new customers.
After editing your video and adding any necessary background music or narration, upload it to your company website. Get the video into the hands of your target audience by burning it onto DVDs and packaging them in DVD cases featuring full color promotional DVD covers. Use space on DVD covers to promote your company and do some additional advertising for the product or service.