Using Business Cards To Develop Your Brand

Every piece of marketing collateral offers an opportunity to develop the company brand. Many people do not consider a business card marketing collateral but it is. This small card shares your contact information with prospects and customers, helping to build credibility, reveal company culture, and develop relationships.

When designing a business card, approach the process from a branding standpoint. Use the design to effectively communicate contact details including telephone number, email address, and business website. The business logo determines the appropriate card style, fonts, and colors. If the company logo needs refreshing, now is the perfect time. Rolling out a new logo with the new cards should make quite an impact.

There are many choices when it comes to style. Portrait or landscape orientation, square or rounded corners, and folded or plastic business cards, to name a few. Accents like foil, spot UV, silk lamination, and linen paper are also available. With short run printing, these options are affordable to even the smallest businesses. Browse the selection to determine what will most effectively communicate the branding message.

If your existing business card is not lacking in substance, choosing a new style and rearranging the layout may be sufficient. Consider moving the location address to the back of the card and using the extra space on front to list the blog URL and Facebook and Twitter accounts. Or, keep the front clean by including only essential contact information and add a tag line under the logo.

Whether you prefer paper or plastic business cards, full color print is available. Plastic cards are 20 points thick and feature a clear, frosted, or opaque white background. The best short run printing companies offer dual-sided business card printing at no additional charge. Make a smart move and use these options to overhaul company business cards to better interpret the corporate brand.