Whether you operate a handyman business on a full or part-time basis, you should market it. Promotion is the key to attracting new customers and retaining existing ones. Since you are in this venture alone, funds are probably limited. Here are some cost-effective ways to advertise this business, earning money to spend on future promotional efforts.
Design a business card that includes the company name, logo, and contact information. Online printers offer paper, plastic, foil, and folded business cards. There are even stickers ideal for placing on appliances and other items you have repaired, keeping your company name on the minds of customers. Use the reverse side of a card to list services provided so customers will be aware of how you can help them.
Distribute business cards door-to-door and ask local hardware and home improvement stores if you can leave a stack at the cash register areas. When attending industry trade shows and other events, take a supply of cards to distribute while networking. If budget permits, mail letters to local residents introducing the business and include a few cards in each envelope so recipients can pass them along to acquaintances.
Create promotional flyers and post these in public locations. It is not difficult to create a TIF, JPG, PDF, or PSD file that advertises the business. Include a special limited-time offer to get new customers onboard quickly. Make it easier for customers to contact you by including pull-off tabs containing your contact information.
Advertise the business in online handyman directories, free classified websites, and in the telephone book. A small listing in the phone book is usually not very expensive and many people use this source to find a handyman. By using these ads, flyers, and regular or folded business cards to advertise your company, promotion expenses are kept under control.